Learn how to develop ecotourism in Mediterranean protected areas through our free, self-paced online trainings on IUCN Academy

  1. Building and Managing Effective Ecotourism Partnerships
    Dive into the essentials of building and managing ecotourism partnerships, centred around establishing Local Ecotourism Clusters (LECs). Explore governance, stakeholder engagement, and practical insights for long-term success with real-world case studies. Learn more. 

  2. Designing an Attractive Ecotourism Itinerary
    A step-by-step guide to ecotourism product development in natural areas using the MEET Model. Covering product criteria, target markets, packaging tips, and health and safety considerations, this course is adaptable globally. Learn more. 

  3. Guiding and Interpretation for an Impactful Ecotourism Experience
    Elevate your ecotourism experience by mastering guiding and interpretation. Explore the roles of tour leaders and guides, techniques for successful interpretation, and tips for professional development through real-life case studies. Learn more. 

  4. Compelling Marketing of Ecotourism 
    Master the art of ecotourism marketing beyond promotion. Delve into key marketing concepts, itinerary design, tailoring products to different markets, establishing partnerships, pricing, and the power of storytelling in an effective marketing strategy. Learn more. 

These courses were developed by IUCN Med and WWF Mediterranean, with technical support from TrainingAid and MEET Network partner The Travel Foundation. The development of the courses was made possible thanks to funding from the Interreg Med Programme DestiMED PLUS project and the MAVA Fondation Pour La Nature.

© MEET Network (Author: Vicki Brown)

Continue your MEET learning journey with our free, self-paced courses hosted on The Nature Conservancy’s online training platform, Conservation Training. 

  • Marine & Coastal Tourism Planning                      

  • Governance for Ecotourism in Protected Areas     

  • Product Development: Creating a MEET Ecotourism Product in Your Area 

  • Measuring the Ecological Footprint 

  • Guiding and Interpretation 

  • Marketing Ecotourism & Engaging Buyers

These trainings were developed by IUCN Med, Global Footprint Network and the MEET Network, with support from MAVA Foundation.